IKEA helped mainstream AR in home retail with IKEA Place, letting shoppers drop true-to-scale 3D furniture into their rooms and preview textures, lighting and shadows before buying. It’s a strong signal: customers want immersive tools that blur the line between store and screen.
Morf brings that same confidence-boosting experience directly into your ecommerce flow, with added capabilities designed for multi-brand retailers and D2C businesses: deep product configuration, app-free mobile AR, SEO/PPC-ready variant pages, and built-in content creation.
Below is a practical, retailer-focused comparison.
Feature-by-feature comparison
Why retailers choose Morf
- Immersive by default, shoppable by design: Customers configure live (size, modules, fabrics) and, on mobile, can place the exact configuration in AR. This removes guesswork and shortens the path to checkout.
- Built for scale and to streamline your marketing: Swap angles, colours, and room sets on the fly to generate ready-to-use marketing collateral. Launch campaigns without a photoshoot.
- Search + ads that match intent: Because each product variation can have its own URL, headline, and image, you can target high-intent queries and serve ultra-relevant PPC creatives that land on the exact configuration customers expect.
- Proven on live stores: See Morf in action on Aspire Store. On mobile, try the AR feature to experience the “in-room” flow from a real PDP.
What this means for your roadmap
IKEA Place shows that consumer demand for “try-in-my-room” is mainstream and it improves confidence ahead of purchase. Morf takes the next step: bring that experience into your website, connect it to your catalogue and checkout, and turn every configuration into searchable, promotable content.
If you’re exploring ways to bring showroom-level clarity into your ecommerce journey, without heavyweight rebuilds, let’s talk. We can map a phased rollout (start with bestsellers, expand ranges, add AR) and show how the content engine supports your PDPs, SEO, email, and paid campaigns.
