Designed and manufactured in the UK, Furl’s products are beloved by discerning homeowners
The Challenge
Buying a handcrafted storage bed isn’t an impulse purchase, it’s a considered decision. Customers want to see the quality, understand the possibilities, and visualise the product in their own space before committing.
Furl wanted to push the boundaries of their already successful digital experience by:
- Bringing products to life online through interactive, high-quality visuals
- Helping customers explore options with a simple, intuitive configurator
- Reducing uncertainty in the buying journey through AR technology
- Making the purchase decision faster and more confident without compromising the premium feel of the brand.
The Solution
Morf partnered with Furl to create a richer, more interactive shopping journey that would inspire confidence and excitement from the first click.
Key Enhancements:
- Photorealistic CGI recreations of Furl’s product range, showcasing every detail
- Product configurator enabling customers to explore fabrics, finishes, and sizes in real time
- Augmented Reality (AR) integration so shoppers could place a true-to-scale bed / sofa in their own bedroom via mobile
- Streamlined UX tailored to a considered purchase process, guiding customers smoothly from inspiration to enquiry
- SEO-ready content structure ensuring the enhanced experience also drives discoverability
The Results
100k+
Images rendered
80%
Increase in product interactions
30%
Reduction in fabric samples
“Partnering with Morf Tech has transformed how customers experience our products. The realistic renders and interactive tools have boosted engagement, reduced the need for fabric samples, and streamlined our sales process, delivering real value for both our team and our customers.”
David Norman,
Director
