Create a consistent, high-clarity visual system for Mattress Next Day’s product range so shoppers
The Challenge
Create a consistent, high-clarity visual system for Mattress Next Day’s product range so shoppers can quickly understand what makes each mattress different and feel confident choosing the right one online.
Mattresses are complex, and the details that matter (construction, layers, firmness, cooling, motion isolation) aren’t obvious in a flat photo. On top of that, a large catalogue demands visual consistency across the range to keep browsing easy and comparison effortless.
Our Approach
- Clarity-first CGI: We built a library of true-to-material 3D assets (foams, springs, quilting, edge support), ensuring every image reads cleanly and consistently.
- Uniform visual system: Fixed angles, framing, shadows, and backgrounds across the range, so visual assets feel tidy, and simplifies the customer experience online.
- Education through visuals: Cutaway and exploded views to reveal internal layers; annotated callouts for key tech (cooling gels, zoned springs); optional 360 spins for a tactile, “pick-it-up” feel online.
- Production at scale: A repeatable pipeline that keeps new SKUs visually matched without reshoots or studio lead times.
The Solution
Morf built a CGI-led visual system that makes every mattress easy to understand at a glance and compelling to compare. Each product now has a consistent hero render (standardised angle and crop) so category pages feel ordered and premium, and product pages start with a clear, confidence-building first impression.
To make the “invisible” visible, we introduced cutaway/layer renders that reveal construction and materials, springs vs. foam, layer densities, cooling tech; so firmness and build quality are obvious without a showroom visit. Detail macros capture stitching, quilting, edge support and handles at true-to-life fidelity, while 360° spins are used where interaction helps customers explore form and finish without friction.
For campaigns and brand moments, we produced lifestyle scenes aligned to Mattress Next Day’s aesthetic, giving the team on-brand banners and hero assets that can be reused across digital assests, email and print. Underpinning everything is a visual style guide, covering camera angles, backgrounds, lighting, shadows, naming and export specs, so internal teams can brief, reproduce and scale assets confidently. The result is a pipeline where one master asset can be repurposed into hero, cutaway, macro, lifestyle and (when useful) spin, dramatically increasing output per “shoot” and speeding up launches, bundles and seasonal edits.
The Results
40K
Rendered images
90+
CGI Animated Video’s
30%
Increase in product interactions
“Working with Morf Tech has revolutionised our order fulfillment. The hyper-realistic visuals and efficient product previews have elevated customer confidence, accelerated decision-making, and significantly reduced sample waste, enhancing operational efficiency and delivering measurable value across our purchasing process.”
Lewis Wills,
Purchasing Manager
