The world of e-commerce is constantly evolving, with businesses needing flexible, dynamic solutions to thrive in a highly competitive environment. Shopify, one of the most popular e-commerce platforms, has been a go-to choice for many online stores. However, its notorious 99 variant limit can be a significant hurdle for businesses that offer customisable products with multiple options. Enter MORF—a game-changing product visualiser that shatters these constraints, allowing businesses to break free from Shopify’s variant limits and unlock new growth potential. In this blog, we’ll explore how MORF transforms the e-commerce landscape, empowering online businesses to expand their offerings without compromise.
Shopify’s 99 Variant Limit: A Hurdle For Growth
Shopify is widely recognised for its intuitive user interface and a vast range of powerful integrations that make it one of the most popular e-commerce platforms for online retailers of all sizes. The platform’s ease of use, extensive app ecosystem, and robust support make it an attractive option for businesses looking to establish or grow their online presence. However, as flexible and versatile as Shopify is, it comes with certain limitations that can hinder businesses, particularly those with more complex product offerings. One of the most significant limitations that Shopify merchants face is the platform’s 99 variant limit per product.
This variant cap can present a serious challenge for businesses that need to offer extensive customisation options to their customers. For example, companies selling apparel often need to provide multiple size and colour combinations for each product. If you’re a retailer offering a popular t-shirt, you may have several sizes ranging from extra small to extra large, and multiple colour choices like black, white, red, and blue. Each combination of size and colour counts as a separate variant, and it doesn’t take long before you reach the 99 variant limit, especially when accessories or additional options are included. This limitation is not only frustrating but can also restrict the full range of products you want to offer.
The issue becomes even more apparent for businesses selling personalised or highly configurable products. Merchants offering customised items like engraved jewellery, monogrammed home decor, or personalised gifts often need even more variant options to cater to individual customer preferences. Reaching the variant limit forces these businesses to compromise on their offerings, often leading to a reduced product selection or the need to create duplicate products just to cover all the options. These workarounds can complicate inventory management, disrupt the customer experience, and ultimately result in missed sales opportunities as potential buyers can’t find the exact combination they’re looking for.
Moreover, maintaining these convoluted setups can be time-consuming and error-prone, adding unnecessary operational burdens on merchants who should be focusing on sales and customer satisfaction. The inability to provide a fully customisable experience directly impacts the scalability of a business, stifling creativity and innovation. Merchants find themselves making tough decisions: cut back on available options, implement complex and confusing workarounds, or face losing potential sales due to the inability to meet customer demands fully. This limitation is a critical pain point for businesses that need the flexibility to grow their product lines without constantly battling platform constraints.
How Morf Breaks The Boundaries
Are you feeling boxed in by Shopify’s 99 variant limit? MORF is here to break those boundaries and redefine what’s possible for your store. Imagine being able to offer an endless array of product options without the constraints and complications that come with traditional e-commerce platforms, like Shopify.
MORF steps in precisely where Shopify’s standard capabilities fall short, providing a solution that effectively removes the 99 variant limit that can restrict the potential of online stores. By seamlessly integrating with Shopify, MORF allows businesses to bypass these limitations and unlock a world of virtually limitless customization possibilities. This revolutionary tool means that store owners no longer need to be constrained by Shopify’s restrictive variant cap, empowering them to create and manage products with hundreds, or even thousands, of variants without resorting to complex coding or relying on external apps that often come with their own set of problems, such as slowed-down site performance or complicated workflows.
The beauty of MORF lies in its seamless integration with your existing Shopify setup. Unlike other solutions that might require significant modifications or workarounds that complicate your operations, MORF works directly within the Shopify ecosystem, enhancing its native functionality without altering the core platform. This straightforward integration means that businesses can continue using the Shopify platform they are familiar with, while simultaneously benefiting from the expanded variant capacity that MORF provides. This is particularly valuable for businesses that need to showcase a wide range of options, whether that be extensive colour palettes, broad size ranges, multiple add ons,m varying colours and fabrics, or other custom features that are essential for meeting customer expectations.
Instead of being forced to limit their product options due to Shopify’s constraints, businesses can now fully showcase their diverse range of offerings without the usual headaches associated with reaching variant caps. This flexibility not only improves the customer experience by providing more choices but also enables businesses to stand out in the competitive e-commerce landscape. Customers are more likely to find exactly what they are looking for, which can lead to higher satisfaction, increased conversion rates, and repeat business.
Moreover, MORF’s integration does all this while maintaining a smooth and seamless shopping experience for customers. Unlike other fixes that might bog down the site with additional load times or clunky interfaces, MORF ensures that your store remains responsive and easy to navigate, preserving the high standards of user experience that Shopify is known for. The expanded variant capabilities allow you to cater to complex product needs without sacrificing the performance of your site, ensuring that your customers can explore all their options effortlessly.
In essence, MORF empowers online businesses by breaking down the barriers imposed by Shopify’s standard setup, offering a clean, effective, and performance-friendly solution to variant limitations. This allows you to deliver a fully customisable and robust shopping experience, meeting the needs of today’s discerning online shoppers without compromising on site functionality or speed.
How Morf Can Level Up Your Online Business
Expand Your Product Range
MORF removes the constraints of Shopify’s 99 variant cap, allowing businesses to expand their product range in ways that were previously not possible. This newfound freedom means that companies can introduce more extensive product lines that cater to diverse customer preferences, whether it’s by adding a wider array of colours, sizes, materials, or additional features. With MORF, you are no longer forced to make tough decisions about which variants to exclude or resort to complex workarounds. Instead, you can showcase your entire catalogue of options without compromising on the quality or performance of your site. This expansion empowers businesses to better meet market demand, allowing them to stand out in a competitive environment by offering a more comprehensive and attractive product selection.
Enhance Customer Experience with Greater Customisation
Today’s shoppers expect a personalised experience that caters to their specific needs and preferences. MORF makes this level of customization possible by enabling businesses to offer detailed and varied options that directly address individual customer requirements. From choosing unique colour combinations to selecting specific features and add-ons, MORF allows customers to engage with your products in a way that feels tailored to them. This enhanced level of personalisation not only increases customer satisfaction but also drives higher conversion rates and encourages repeat purchases. When customers can find exactly what they’re looking for in one place, they are more likely to return, building brand loyalty and long-term customer relationships.
Simplify Operations with Streamlined Product Management
Managing an extensive range of product variants can be a logistical nightmare, especially when traditional workarounds involve duplicating products or relying on third-party apps that complicate your store’s backend. MORF simplifies this process by integrating directly with Shopify, keeping your product management straightforward and intuitive. This streamlined approach saves valuable time and minimises the risk of errors and inconsistencies that can occur when juggling multiple product entries. By reducing the operational complexity associated with offering a broad range of variants, MORF helps you maintain control over your inventory, pricing, and product data, allowing you to focus on what really matters—growing your business.
Drive Sales and Boost Revenue
The ability to offer more options to your customers translates directly into increased sales opportunities. By expanding your range of variants, you can cater to a broader audience and better meet the diverse needs of your customer base. MORF’s expanded variant options enable customers to select the exact specifications they desire, leading to higher average order values as they feel more confident in their purchases. This enhanced shopping experience not only drives sales but also contributes to a stronger bottom line. By empowering customers to build the product they want, MORF helps businesses capture market share, increase revenue, and set the stage for sustained growth.
How MORF Supported Aspire’s Build Your Bed Tool
Aspire Store, known for their beautiful range of bedroom furniture, wanted to enhance their online shopping experience by offering customers a more personalised approach. To achieve this, they developed the Build Your Bed tool, which allows customers to design their ideal bed by selecting options like size, fabric, headboard style, and storage. However, creating such a detailed customisation tool came with challenges, particularly in managing the many combinations while keeping the user interface simple and easy to navigate. To bring this vision to life, Aspire collaborated with MORF.
The Challenge
Aspire’s aim was to develop a tool that would seamlessly guide customers through the process of customising their beds from the comfort of their own home, no matter where they were in the world. The Build Your Bed tool needed to manage numerous variations in bed sizes, headboard styles, storage configurations, and fabric choices, ensuring that each option was clear and easy to select. For a smooth user experience from start to finish, Aspire required a robust backend system that could handle these complex combinations in a simple and reliable manner.
What Role Did Morf Play In Aspire’s Build Your Bed Tool?
MORF provided the essential backbone that Aspire needed to bring their Build Your Bed tool to fruition, transforming a complex customisation concept into a seamless and user-friendly reality. The integration with MORF allowed Aspire to incorporate a vast array of options—ranging from bed sizes like Single, King, and Super King, to an extensive selection of headboard styles, storage solutions, and luxurious fabric choices—all within a single, cohesive platform that guided customers through the customization process without any hassle.
MORF’s robust framework ensured that every choice was intuitively presented, making it easy for customers to navigate through the various selections without feeling overwhelmed. The system’s organised approach allowed Aspire to display countless possible combinations in a clear and engaging manner, enhancing the shopping experience by making each step of the bed-building process straightforward and enjoyable.
Aspire’s goal of providing a highly personalised shopping journey was achieved as MORF managed the intricate complexities, allowing customers to explore their creative possibilities without any friction. This smooth integration not only maintained a clean, user-friendly interface but also ensured that even the most complex product variations were seamlessly handled, resulting in a polished and efficient tool that met the needs of both the business and its customers.
By enabling Aspire to offer such a high level of customisation, MORF played a crucial role in enhancing the Build Your Bed feature, making it not just a shopping tool, but an interactive experience that empowers customers to design a bed that truly reflects their style and needs—all from the comfort of their home.
How Has MORF Transformed Customer Experience for Aspire?
Since partnering with MORF, Aspire’s Build Your Bed tool has completely redefined the way customers interact with their products, elevating the entire shopping experience by making it simpler, more intuitive, and deeply personalised. With MORF’s technology, Aspire has been able to offer an enhanced decision-making process that carefully guides shoppers through every step, presenting a range of options—from bed sizes and headboard styles to storage configurations and fabric selections—in a visually appealing and easy-to-navigate format. This approach allows customers to explore a wide spectrum of combinations, crafting a bed that is not only functional but a true reflection of their personal taste and needs.
The tool’s seamless integration means that every aspect of customisation feels straightforward, turning what could be an overwhelming array of choices into a pleasant, engaging journey that empowers customers to design with confidence. By offering clear visuals and detailed options, Aspire has successfully transformed what was once a basic selection process into a dynamic, interactive experience that brings each customer’s vision to life.
The positive impact on customer satisfaction is evident, with many expressing appreciation for the opportunity to create something truly their own, resulting in glowing reviews and a stronger sense of brand loyalty. The ability to effortlessly customise every aspect of their bed has made the shopping journey more fulfilling, driving repeat business as customers return to Aspire knowing they can expect a high level of personalisation and quality that sets their products apart.
Why Choose MORF for Your Online Business?
MORF helps your store deliver a better, more practical shopping experience by managing complex product customisations without hassle. It enables you to offer a wider range of options that your customers can easily navigate, helping them make decisions that feel right for their needs. With MORF, your store isn’t just offering products; it’s providing the ability for customers to shape their purchases according to what suits them best.
By simplifying the customisation process, MORF makes it possible for you to give customers the choices they want, all in an organised, easy-to-understand way. This approach improves customer satisfaction because it’s not just about buying—it’s about creating something that fits their style and needs. It helps turn browsing into buying, encouraging customers to engage more deeply with your store and come back again.
If you want a tool that keeps things straightforward while expanding what you can offer, MORF is the product visualiser that supports both your business needs and the expectations of your customers. Book a demo today to see how MORF can elevate your store’s customisation options and drive more sales.
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